Pets at home

We also sell fish.

Fish ownership has dropped by 50% in the last decade, but they are the tidiest pets to have.

So, Pets at Home is going to encourage people to get a fish by highlighting the difficulty of having pets.

And remind customers that they sell fish too.

Pets at Home will do disruptive online campaign, covering their screen in pet hair under certain searches, to moving animations.

Social Media

We've got Dog and Cafes

so why not a Fish Cafe.

Let show the fish some love without having to pay the expenses on an aquarium.

They can enjoy and buy fish under one roof.