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Lurpak

Making basics, Less basic

Lurpak is the most popular butter in the UK, it is also the most expensive butter. 

So, Luprak needs to justify to people why they should still buy Lurpak. 

Even if you are substituting everything, Lurpak makes the basics less basic. 

TikTok

Brand Partnership

To elevate Lurapk more than basic they will partner with Pandora and sell a Lurpak charm.

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