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Little Mis Information

Shortlisted Creative Conscience 2023

Make people aware of misinformation on pregnancy with a sneaky little character


Misinformation is running rampant, especially when it comes to pregnancy.

The solution? We'll introduce a sneaky character who spreads misinformation about pregnancy in a Mr. Men and Little Miss character style, so it is in a format people recognise and aren't fooled by misinformation.

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Little Mis Information

She is a sneaky little character

who loves spreading lies.

It's her favourite hobby!

She loves seeing the fear in people's minds

while she spreads misinformation,

heck it's in her name.

The Book

The story of Little Mis Information will be placed in women's health centres and GPs to spread awareness

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